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Evolution of the Rolex Datejust
What does the perfect watch look like? Automatic winding, three hands, a date display, accurate, sturdy and water resistant — you really don’t need more than that. No wonder the first watch with just these characteristics was a great success: the Rolex Datejust, which first appeared in 1945. Perfection is often achieved in small steps and so it was with Rolex. The brand introduced the water-resistant Oyster in 1926 and added the Perpetual automatic movement in 1931. The perfect watch for everyday wear was then created with the Oyster Perpetual Datejust.
Rolex founder Hans Wilsdorf not only had a feel for the needs of the market; he also knew how to position his brand and its innovative technology to be both interesting and eye-catching. The names he chose were ingenious: the waterproof Oyster case, the Perpetual movement (to describe the movement of the wrist that continuously winds the mainspring) and the Datejust model (to highlight the instantaneous advancement of the date at midnight).
https://www.watchtime.com/featured/perf ... 728bd6f117
Rolex founder Hans Wilsdorf not only had a feel for the needs of the market; he also knew how to position his brand and its innovative technology to be both interesting and eye-catching. The names he chose were ingenious: the waterproof Oyster case, the Perpetual movement (to describe the movement of the wrist that continuously winds the mainspring) and the Datejust model (to highlight the instantaneous advancement of the date at midnight).
https://www.watchtime.com/featured/perf ... 728bd6f117

1946-2006
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