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I think the big scuttlebutt will be the new Submariner models (of course). They also sport a slightly larger 41mm case size, along with changes to the bezel and one no-date model has a new movement, the 3230 with a 70-hour power reserve. There are also some changes to the bracelet, but they seem to be so just honed-up that the improvements would probably only be noticed by those who have owned the models. But apparently the 40mm Sub is no more, replaced from soup to nuts with the new models.
Before you think Rolex is going all Invicta: New DateJusts are on the horizon as well, and they're focusing on a new 31mmn line.
There are reports some ADs won't have the new models tomorrow after all the hype about the 9/1 launch. We'll see.