Rolex: New Releases In September

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TemerityB
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Rolex: New Releases In September

Post by TemerityB » July 14th 2020, 3:07pm

After pushing back things for months, Rolex will offer new models beginning September 1. What's most interesting to me: From what I've been hearing, Rolex claims the new stuff will be available at authorized dealers on that date, which should mean less jockeying for position to obtain new newer line additions. From Paige Reddinger on The Robb Report:


https://robbreport.com/style/watch-coll ... r-2934392/

After announcing in April that it would delay the release of new watches indefinitely, Rolex has quietly confirmed to Robb Report that it will be debuting new models for 2020 on September 1 on Rolex.com. The watch community had speculated that perhaps neither Rolex or Patek Philippe would be releasing any watches at all this year—as the industries top leaders, the two brands often follow the other’s lead. Patek Philippe also announced it was delaying product releases indefinitely in April, but ended up debuting the new Ref. 6007A to celebrate the opening of its new manufacture in June and rumor has it there are more Patek models to come, possibly this month. So it was little surprise that the crown quickly followed suit.

Rolex wouldn’t confirm how many new models would be released on its site—the brand could introduce the full lineup that had been planned in advance for this year, or it could cherrypick a few select models from that group. Either way, it seems reasonable to suspect that the Swiss brand will drop a highly coveted model in the metal-of-the-moment, steel.

And given the skyrocketing prices for the Submariner on the secondary market—and the fact that it’s a model that hasn’t been updated since 2010—it seems poised for a revamp. Predictions are flying that the update will be an upgrade on the movement from the 3135 to the 3235, increasing the power reserve and time-keeping accuracy. Just in case Rolex decides to grant the watch-collecting community’s wishes, we suggest you plan on staying very close to your laptop on September 1 and have your AD on speed dial.

Whatever Rolex has up its sleeve, it will certainly have been a long-time coming. Rolex is the last major watch brand that has yet to debut even one new watch for 2020.
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Re: Rolex: New Releases In September

Post by mrneddles » July 14th 2020, 4:52pm

Absurd but true story: A friend of mine bought the stainless Pepsi GMT at MSRP last year. He had no interest in keeping the watch. His intent was to flip it all along. In order to stay in good graces and at the top of any list (the AD warned him not to flip it as he watches the secondary market), my friend staged fake birthday party pictures of him "gifting" the unsized watch to his father. The watch was put back into the box and shelved until such a time as my buddy feels he can safely collect his dividend on the secondary market. Pictures of the joyous occasion were then texted to the AD for prosperity/proof.

When the point is reached that someone has to be fooled in order to prevent a two+ year wait for a watch, or strings attached to a 10K investment, I have a problem.
Last edited by mrneddles on July 15th 2020, 4:16am, edited 1 time in total.
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Re: Rolex: New Releases In September

Post by conjurer » July 14th 2020, 5:06pm

mrneddles wrote:
July 14th 2020, 4:52pm
Absurd but true story: A friend of mine bought the stainless Pepsi GMT at MSRP last year. He had no interest in keeping the watch. His intent was to flip it all along. In order to stay in good graces and at the top of the any list (the AD warned him not to flip it as he watches the secondary market), my friend staged fake birthday party pictures of him "gifting" the unsized watch to his father. The watch was put back into the box and shelved until such a time as my buddy feels he can safely collect his dividend on the secondary market. Pictures of the joyous occasion were then texted to the AD for prosperity/proof.

When the point is reached that someone has to be fooled in order to prevent a two+ year wait for a watch, or strings attached to a 10K investment, I have a problem.
If an AD talked to me like that, I'd tell him to go fuck himself as I walked out the fucking door.
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Re: Rolex: New Releases In September

Post by TemerityB » July 14th 2020, 8:30pm

bbattle wrote:
July 14th 2020, 5:43pm
How is it possible that the AD's aren't selling their watches on the black/grey/whatever market for higher than MSRP prices?
I think maybe they might be. If you look at the Jomaship site, they are selling some gray market Rolex for the current list prices, sans actual Rolex warranty, of course. And I am seeing at places like Chrono24 people asking far higher than list for SS models. They're certainly dauthorized dealers, I wouldn't think.

But then again - Rolex quantities are so limited at ADs as I write this that I seriously doubt they've have very many to pitch to the gray guys. I've never seen anything like it; I was in the market in late February, and some of the biggest ADs you could imagine had almost no inventory. Cut to the pandemic, and four months later these same stores still didn't have much to sell at all. There are retail stores around here with empty display cases and bare walls, literally. I'm sure come September, those ADs will be thrilled to get any product they can lay their hands on.
WatchGeeks will go down in watch forum history as the worst watch related site that existed. Trolls, threats, bannings, and owners and sponsors talking out of their collective asses to fleece people out of hard earned money. - Koimaster
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