Grand Seiko’s New Watch Boutique

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koimaster
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Grand Seiko’s New Watch Boutique

Post by koimaster » June 10th 2021, 11:25pm

In 2017, Seiko Watch Corporation separated its hand-assembled luxury collection, Grand Seiko, from its lower-priced core Seiko lines, making it a standalone marque with its own distribution and design philosophy. The move represented Seiko’s push into the luxury segment and since then, it has opened three Grand Seiko mono-brand boutiques in the U.S.: Beverly Hills, Miami and New York. This week it opens a fourth, operated by Watches of Switzerland.

Located at 154 Spring Street, the new store is just a few blocks from Watches of Switzerland’s Soho location on Greene Street. The 1,100-square-foot shop will house the fullest representation of Grand Seiko in the city, including models from the Masterpiece, Elegance, Heritage and Sports collections.

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