"I’m sure everyone reading this has, at some point, felt that feeling of utter bewilderment of being in a conversation about watches. The level of technical jargon, slang and verbal shorthand can be confusing at best and exclusionary at worst — it can feel like a club with its very own secret language. And the hardest thing is that the language changes with every brand. Take Grand Seiko, for instance — you have to get your head around reference numbers, specific nomenclature and calibres, not to mention the vast and colourful world of fan-based nicknames.
But don’t worry, today we’re here to help you crack the code. If you’ve ever been confused about what makes Grand Seiko so grand, why everyone keeps talking about Snowflakes and Spring Drives, or what a Credor is, watch this video and all will be explained …"