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As Seiko-watchers will be aware, Grand Seiko has increasingly become a distinct, and distinctive, entity; one of the most important developments at Grand Seiko was the decision, in 2017, to make Grand Seiko its own brand, rather than a sub-brand under the larger Seiko banner. The removal of the Seiko logo from the dials of Grand Seiko watches did away with what had always been a bit of redundancy (the dials no longer say "Seiko Grand Seiko" which fans of cleaner dials will applaud) and although the gesture was largely symbolic, it does say something about how Grand Seiko sees itself evolving in the years to come.
Grand Seiko has not, historically, been a brand whose reputation was driven by limited editions; instead, the natural scarcity of Grand Seiko in the USA lent Grand Seiko watches an organic exclusivity. However, in recent years, Grand Seiko limited editions have begun to appear, with unusual dials and in some instances, in precious metals – and at price points – which are something of a novelty for Grand Seiko in the U.S. market. At the Couture Time in Las Vegas (a luxury watch trade fair which is, like the SIHH, not open to the general public) we had a chance to see something quite interesting: the very first Grand Seiko limited editions that are U.S. exclusives. Not only are these the first U.S.-only limited editions from GS, they're also Spring Drive watches. The three models we were shown are late pre-production prototypes so some aspects of the watches remain to be finalized before they're officially launched later this year, but GS USA was kind enough to give us a first look at what's coming – in particular, the new dial designs that are the starring attraction of the new LEs.
https://www.hodinkee.com/articles/the-g ... d-editions
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