TemerityB wrote: svaglic wrote: MKTheVintageBloke wrote:
Which Nicolet? Armand Nicolet? Charles Nicolet? Marc Nicolet? There was an entire Nicolet family, with their own holding based in Tramelan (although Marc Nicolet's trademarks were registered in Chaux-de-Fonds) since the 1870s...
Absolutely. I don't know when they started it, but TV-selling, mostly made-in-China brand Croton had/has an offshoot brand named "Nicolet" which Steven Jay and the other shills used to bring on with trumpets and horns as "high end" somehow. It was the height of the duck-and-cover period at ShopNBC, when sales were up and they'd use any wisp of faux prestige to dupe Grampa and Cledus out of $299 on six value payz.
Yup. To show how inbred these TeeVee wartche carnies really are, you can play a One Degree of Separation with just the Mephistophelean Steven Jay. At one point he was (supposedly) the North American bigshot and importer of Gevril watches, which he sold on the old ShopAtHome network with Tim Temple, after Jawbone got Temple fired at ShopNBC, which would later become Evine, and still remains the least-watched TV shopping network. After this, Jay got fired/resigned/whatever from Gevril, and ended up repping the Nicolet 1886 line for the Motherfucking Merm, as a "high end" line of Croton--or, at least, a line that didn't include seven watches in a set, sold together for $89.99 ("You don't have to choose a color. All you'll have to choose is how many sets you wanna buy!
" brayed the Merm.) Honestly, the only time I saw the Nicolet 1886 line was at SAH; it was obviously a play on the old, established Swiss firm of Armand Nicolet. Most of the wartchs Jay hawked looked like Rolex DateJusts with a thyroid issue--they looked like Very Big Rolexes. I got one way back, I think for a hundred bucks; it was 40mm, and looked like a DateJust, apart from the fact that the gold plating was already flaking a couple months after delivery. They had Miyota 8215 movements, which weren't bad. After Nicolet 1886 went into the trashcan of TeeVee wartche history, Jay rebounded, apparently back with Gevril, which now sells on Urine, with a bunch of crappy designs that look like they washed out of the Merm's offices after Hurricane Sandy inundated them. And you can see Jay to this day, on Urine, selling a bunch of gray market, overstocked (and overpriced) Swiss fashion wartchs, and he doesn't look a day older, like the Merm himself, only thinner, and with an absurd beard that looks like he stole it from the Pirates of the Caribbean ride.