- koimaster
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- Joined: December 16th 2009, 11:00pm
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Doxa Aqua Lung US Divers LE
Given that a watch is not needed in most of our everyday lives, for many – arguably most – watch brands, creating and maintaining modern context is synonymous with success. While certainly functional, a watch provides a service that has been entirely saturated by other devices and technologies in the world (including those that allow you to browse a site such as HODINKEE). Thus, context becomes a paramount requirement in translating the idea of a watch to a modern buyer that quite likely doesn't need the raw function it provides. And so, we enter the realm of the emotional, where everything from decorative house plants, to supercars, Hi-Fi stereos, chocolate milk, and even most watches – exist to make us happy.
https://www.hodinkee.com/articles/doxa- ... 3OxqhbwvlQ
https://www.hodinkee.com/articles/doxa- ... 3OxqhbwvlQ

1946-2006
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."