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Jaguar is revving up for a legal battle with the luxury watch maker Christopher Ward.
Between 2014 and 2016, Christopher Ward sold D-Type watches, named after the Jaguar model of the same name. The car maker alleges that by selling the watches — which cost between £449 and £2,995 — Christopher Ward infringed its trademark and damaged the “distinctive character” of its marque. Christopher Ward sourced metal from some of the cars to make the “limited edition” £2,995 watches.
The D-Type is one of Jaguar’s best-known sports cars and won Le Mans for three consecutive years between 1955 and 1957. Only 75 were built, but in February, Jaguar said it would build a further 25. All sold for more than £1.5m each.
Christopher Ward said last night that it would “vigorously” defend itself.
https://www.thetimes.co.uk/edition/busi ... -dgtk76zhf
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