Watchlords

Everything you need to know about French brand Yema watches, and their four key models

If you didn’t spend much time diving in the Azure Seas in coastal France in the late ’60s, chances are you may not be entirely familiar with the French brand Yema. With its most popular models having a subdued appearance, and not featuring ‘Swiss Made’ plastered all over the dial, it can be easy for the eye to wander past their offerings and settle on something with a much older name. Those who love to feel their heart lurch when seeing the price tag of a flashy piece won’t find that same pleasure with the competitive costs on display here, either.

While some may confuse Yema with the Philippine custard lollies of the same name, what they truly represent is some of the best value-for-money watches outside of the Swiss and Japanese bubbles. With real vintage heritage, you can’t argue against their flair, highlighted by some of their unique and standout watches below.

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