The French watch industry – A quest for renewal From 2005

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koimaster
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The French watch industry – A quest for renewal From 2005

Post by koimaster » April 7th 2010, 6:53am

I still have not seen this renewal.

NEWS
The French watch industry – A quest for renewal

April 08, 2005
By Antoine Menusier

Already a conflict marks the beginning of the year for the French watch industry. The affair is half funny but half bitter. A whole economic sector is up in arms against a cellular telephone company named SFR. What is all the fuss aboutı SFR recently launched an advertising campaign that certain people feel portrays the watch in an unfavourable light. Since the scene of the crime is France, these same people imagine that the tri-coloured timepiece’s reputation is at risk. The result is a vigorous and vociferous reaction by the French Watch, Clock and Micro-mechanics Manufacturers’ Federation (CFHM), which has decided to bring the perpetuators of this timely crime before the courts.
In a recent advertising campaign, the SFR employed some rather strange techniques to get the message of its low price calls across to the consumer. One of its posters proclaims ‘30 centimes per call, time no longer counts’ and beneath the slogan is a picture of watches and a comptois clock being sucked into a vacuum cleaner like rubbish. Other campaigns have a similar visual message using watches.
“This is too much,” said Patrice Besnard, the head of the CFHM. “It is very degrading and unfair,” continues this seemingly jovial man who is also as stubborn as a mule when the issue is important. “Never would they have represented the watch in such a demeaning manner in Switzerland. We are going to show the SFR what we think of this and what we are made of. They will think twice before denigrating the watch sector again.”


http://www.europastar.com/europastar/magazine/article_display.jsp?vnu_content_id=1000891559
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Re: The French watch industry – A quest for renewal From 2005

Post by Thunder1 » August 21st 2019, 11:15am

Well, word out on the street is that some employees at Glycine speak French on their off hours...
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Ebels are a lot like women that lack a low cut dress that zips up the side...neither get the love that they deserve...
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Re: The French watch industry – A quest for renewal From 2005

Post by bbattle » August 21st 2019, 3:25pm

The best they could do was "Top 7 and a half French watch makers".

https://www.montredo.com/en-gb/top-7-an ... ch-brands/

1. Cartier
2. Breguet
3. Bell and Ross
4. L. Leroy
5. Alain Silberstein
6. Dodane
7. Michel Herbelin
7.5. Jaeger-LeCoultre

Where does Yema come in? According to this list, after some company named Fugue:
https://gearpatrol.com/2019/04/08/seven ... ch-brands/

1. Pequignet
2. Dodane
3. ZRC
4. Fugue
5. Yema
6. Baltic
7. Merci

What is it with lists that only go to 7 or so? Like Spinal Tap, they should go to 11.
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Re: The French watch industry – A quest for renewal From 2005

Post by Pubbie » August 22nd 2019, 2:19am

bbattle wrote:
August 21st 2019, 3:25pm
The best they could do was "Top 7 and a half French watch makers".

https://www.montredo.com/en-gb/top-7-an ... ch-brands/

1. Cartier
2. Breguet
3. Bell and Ross
4. L. Leroy
5. Alain Silberstein
6. Dodane
7. Michel Herbelin
7.5. Jaeger-LeCoultre
A wag might argue that Cartier and Jaeger are South African, Breguet is Swiss-Iranian and Leroy is Spanish. With Alain Silberstein gone, this leaves Herberlin and Dodane as the boutiques and B&R (owned by Chanel, French through and through). That's three. But Chanel also makes watches, and its own movements. Also there is LIP; sure, their watches are a bit shit - I've got one, it's not the last word in horology - but they are assembled in Besancon using Chinese-made parts.

So my list goes up to 5 :).
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