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In 1926 Ardé Bulova, the son of Joseph Bulova, offered a prize of $1,000 to the pilot/s who would be the first to succeed in a nonstop flight across the Atlantic. Sometime around the same time I believe Bulova were sending to each pilot/s who registered for the Raymond Orteig prize, a Bulova watch known as the 'Conqueror' along with a letter offering the prize money.
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."