ACCUTRON BECOMES A BRAND

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koimaster
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ACCUTRON BECOMES A BRAND

Post by koimaster » October 11th 2020, 9:10pm

In 1960, a model that would change the history of watchmaking was introduced in New York: the Accutron, considered the world’s first fully electronic watch. With its open dial and futuristic design, it marked the industry’s entry into the electronic age. In the following decades, electronic timepieces would supplant – in volume, if not in value – the traditional mechanical watch.

For the 60th anniversary of this event, the Citizen Group (which in 2008 bought out the Bulova brand that introduced the Accutron) is not content merely to launch a commemorative edition. A new Accutron brand, separate from mass-market Bulova, has been launched in a different niche, with more exclusive distribution, a higher price point and more limited production.


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Re: ACCUTRON BECOMES A BRAND

Post by ocean » October 12th 2020, 3:51am

Spaceview a forum darling 5-10 years ago. I have had 2. The rest is very retro by looks of the article and a pass for me. If I want vintage I’ll go in that direction.
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TemerityB (Online)
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Re: ACCUTRON BECOMES A BRAND

Post by TemerityB » October 12th 2020, 3:56pm

I had read all about the new Accutron about a month ago, and damned if I didn't remember to start a thread about it. Not like me. I think the pandemic is slurping away my gray matter. Glad you noted this, koi.

This is a huge rebound from the "Bulova Accutron becomes Bulova Accu-Swiss, Bulova Accutron becomes its own homage brand, then nothing Swiss at all" switcheroo of about five years ago. It's gotta be way better than Bulova did to the brand. And most other things in recent years.

A way interesting development.
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