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Bulova A First Time for (Almost) Everything

Posted: July 22nd 2019, 3:45pm
by koimaster
July 1, 1941, Ebbets Field, New York. The Philadelphia Phillies are facing off against the Brooklyn Dodgers. The game is being broadcast live and just before the opening ball is thrown the world’s first TV commercial flashes briefly across black and white screens in homes all across America. It is for Bulova watches.

Bulova Watches. A First Time for (Almost) Everything

The TV spot is simple; a grey, sketchy silhouette of the North America coastline on a black background, overlaid by a watch face with hands at 8 o’clock. The spot cost $9 to make and lasts for 9 seconds, barely long enough for the male voiceover to announce that, “America runs on Bulova time,” and then fades. Three hours and eleven minutes later the Phillies have defeated the Dodgers 6-4, and the Bulova Watch Company has reserved its place in the annals of commercial television history, with a lot more ‘firsts’ to come.