‘BULOVA: A History of Firsts’ Exclusive Excerpt

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‘BULOVA: A History of Firsts’ Exclusive Excerpt

Post by koimaster » April 26th 2019, 9:21am

BULOVA: A History of Firsts’ Exclusive Excerpt – The Bulova 666 “Devil Diver”

In this special collaboration with editor Aaron Sigmond and publisher Assouline, we bring you an exclusive excerpt of the forthcoming ‘BULOVA: A History of Firsts’ book. This may be our favorite section as it’s written by dive journalist Jason Heaton.

[Editor’s Note: This excerpt has been reprinted with permission of Bulova and publisher Assouline. The ‘BULOVA: A History of Firsts’ book retraces the extraordinary story of the BULOVA watch company. A truly special coffee table book comprised of exhaustive research, historical photography, and contributions from industry luminaries such as David Coggins, Matthew Hranek, Nile Rodgers, Stuart Elliott, Jack Forster, and all edited by Aaron Sigmond.]

jason heaton contributor

Lucifer didn’t make Bulova do it! During the period when scuba diving was emerging from its military origins to become a popular hobby, the first underwater wristwatches could go as deep as 300 feet. By the time Bulova decided to offer a watersports timepiece, the typical diver was capable of 600-foot depths without springing a leak. Bulova dared to go deeper, ultimately achieving water resistance of 666 feet—a superstition-freighted number that the company cheekily embraced, placing “666” on the dial of its subaquatic watches. The line’s Biblically inspired nickname, naturally, was soon to follow.

https://www.watchonista.com/articles/de ... evil-diver


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