H. Moser Retracts The Swiss Icons Watch

Post Reply
User avatar
Posts: 41422
Joined: December 16th 2009, 11:00pm
Location: Oregon, Thanks for visiting! Now go back home!

H. Moser Retracts The Swiss Icons Watch

Post by koimaster » August 9th 2019, 1:54pm

n an official statement released this morning, H. Moser announced that they will not be presenting the unique Swiss Icons Watch at SIHH next week, nor will they be auctioning off the piece in support of the Fondation pour la Culture Horlogère Suisse after the fair. We first noticed something wasn't quite right yesterday, when all traces of the watch disappeared from Moser's website, social media accounts, and YouTube channel sometime mid-morning Eastern Time. After contacting a representative of the brand, we were told that they did not wish to comment at the time, but that an official statement would be coming soon.

That official statement arrived this morning and reads as follows:

Dear H. Moser friends and others,

No one said #MakeSwissMadeGreatAgain would be easy...

You might have noticed that we have stopped our campaign promoting our Swiss Icons Watch.

While our objective was to pay tribute to the great founders of our beautiful industry and warn against certain practices of others, the message was unfortunately sometimes misunderstood.

As such, the Swiss Icons Watch will therefore no longer be presented and won’t be sold to raise funds to support education and training of young Swiss Watchmakers.

But fear not, we still have a number of surprises to share with you next week at SIHH.

Yours sincerely,
Edouard Meylan
CEO H. Moser & Cie.
After receiving this statement, I called Edouard Meylan to see if he could provide any addition insight or detail, and he kindly agreed to speak with me. He emphasized that Moser earnestly intended this watch as both a tribute to great brands and a critique of those whose strategy is all about empty marketing. He also clarified that no legal action has been filed against H. Moser but that due to other factors this decision had to be made and that they really had no choice.

If you haven't already read Jack's introduction and explanation of the Swiss Icons Watch, I highly recommend you check it out here. Even though this watch will now never been seen in the metal, Jack's take is well worth a read and this story is definitely going to be a hot topic of conversation at SIHH next week.

https://www.hodinkee.com/articles/h-mos ... cons-watch


“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
User avatar
conjurer (Online)
ASSHAT & Master of Time
Posts: 31783
Joined: July 13th 2010, 10:00pm

Re: H. Moser Retracts The Swiss Icons Watch

Post by conjurer » August 9th 2019, 2:13pm

You gotta love Hondickee: Multiple mass murders! The polar ice cap melting! North Korea firing missiles! Fuck that shit!:

I find tv watches to be like the guys who raise their truck you need a fricken ladder to get in. It’s a attempt to look cool... that’s all.

User avatar
Posts: 16905
Joined: June 12th 2010, 10:00pm
Facebook ID: 0
Location: New York City

Re: H. Moser Retracts The Swiss Icons Watch

Post by TemerityB » August 9th 2019, 8:19pm

I'll likely never own one but I'm crazy about Moser - incredible quality, beautiful watches, and throwing jabs at traditional old school Swiss idiocy every chance it gets. They're fucking awesome.
WatchGeeks will go down in watch forum history as the worst watch related site that existed. Trolls, threats, bannings, and owners and sponsors talking out of their collective asses to fleece people out of hard earned money. - Koimaster
Senior Member & WIS
Posts: 686
Joined: September 18th 2017, 5:35am
Facebook ID: 0

Re: H. Moser Retracts The Swiss Icons Watch

Post by Pubbie » August 10th 2019, 9:14am

This is from a while back, isn't it?

Anyway, fuck Old Europe's haughty, retarded, inbred bully-boys. They're only incapable of ordering around their own and don't stand a snowball's in the real world.

I did love how this trollwatch put the shits up the fragrant brand fanboys on Hoodwinkee and others (who weren't just from Yurrup, let me say in the interest of balance!). A little butthurt, were we, girls?
Post Reply

Return to “General Watch talk”

Who is online

Users browsing this forum: No registered users and 1 guest