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The design encapsulates the emotions surrounding Yiran’s personal daydreams and the effect daydreaming has on time.
The time on Lucid Dreams is beautifully integrated into the design:
•To find the minutes you look to the pointing fingers.
•To read the hour you look at the number cradled by the hands and fingers.
As time passes the hands and hair form a shifting nest above the head.
The Lucid dreams watch is limited to just 100 pieces worldwide. It was hand-drawn by Yiran and then we printed and assembled each watch by hand in London.
Yiran explains her inspiration for the design:
“daydreaming creates a sort of protective bubble around you - to others it can be seen as you’re holding them at distance, but I think of it more as creating a safe space.
Getting lost in your daydreams is a magical experience that you create, it’s your own version of the world, that you experience in your own time.
I think daydreaming can protect you from difficult times. During this year I’ve had a nightmare with all my work deadlines, but I feel I have been supported by the accumulated power of all my years of daily daydreaming."
https://us.mrjoneswatches.com/products/ ... cid+Dreams
IMHO it is "cheeps" enough and fugly enough to entice invicta cartoon watch collectors to this brand of shit.
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."