The history of fashion watches

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The history of fashion watches

Post by koimaster » July 12th 2016, 9:36am

Chanel, Dior, Gucci, Louis Vuitton. The leading names in the fashion world today have watch collections and are significant actors in the watchmaking industry. It all started in the early 20th century.

Pierre-Yves Donzé

Watchonista's Contributor + Historian

Watch aesthetics has always been an essential element of differentiation and competitiveness, even if, originally, their use was to measure time. In the early 20th century, accuracy and design allowed leading brands from the Swiss watchmaking scene to dominate the global market. For instance, Longines used the slogan "Elégantes et précises" (elegant and accurate) to describe its watches during the 1920s. The boom of wristwatches during the interwar period reinforced their aesthetic dimension, turned timepieces into fashion accessories and paved the way to a new market centered on women. ... ntil-1970s ... 970s-today

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