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The most important thing to note, is the steel from which our pieces will be made. If we’ve done our jobs properly you’ll already know, but for those who have just happened upon this article, all of the watch cases are being crafted from steel that has been reclaimed from the Royal Navy’s famous Type 22 frigate; The HMS Cornwall.
This obviously adds a few levels of complexity to the manufacturing process, but even though the source material will need to be de-slagged, purified and subject to a forge, the resulting carbon footprint will be substantially smaller than if we’d used traditional processes.
As well as the obvious benefits to the environment, the thought at the very core of our watches is to create them from materials of ‘pertinent historical significance’; ‘combat watches that have seen combat’, ‘motorsport watches that have won races’, ‘flight watches that have seen mach 2’… You get the picture.
The other common factor to all variants, will be the engine that drives them… After various discussions, we’ve decided upon the Sellita SW200-1. Swiss made, reliable and with a dependable supply chain (all movements will be lubricated and regulated prior to assembly).
It would have been easy (with such a good idea – even if I do say so myself), to structure the project around profit; using cheaper movements, imported ancillaries, OEM design principles and even white label parts. But due to the unique way in which crowd sourcing works, we’ve decided to go ‘the other way’.
Instead of offering what might be perceived as a ‘bargain’, we want to give our backers the opportunity to support something that’s actually expensive to produce. I mean sure, it will still be less expensive than your average ‘High Street’ equivalent, but how many of those feature 280pt Coin Edged bezels, drilled rehauts, custom date wheels, multi-finish cases etc etc etc? – We want to make something excellent for less, rather than something average for a steal.
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."