Watchlords

Time for a change: a book about the lost watch brand Enicar

A book about a forgotten Swiss watch brand that combines photography, storytelling, history, graphic design and cool 'n funky watches.

https://www.kickstarter.com/projects/en ... escription


https://www.kickstarter.com/projects/en ... wFPMLpP2Sk

Founder Artiste Racine established the company 'Racine Watch Co.' in La Chaux de Fonds, Switzerland in 1914, when he ingeniously reversed the spelling of his own last name to become the timeless brand 'Enicar'. The name has since been recognized as a symbol of quality.

Dang! A kickstarter campaign for a book about a watchbrand nobody really cares about, written by a guy who's been an expert since 2015!!

conjurer wrote:Dang! A kickstarter campaign for a book about a watchbrand nobody really cares about, written by a guy who's been an expert since 2015!!

It will surely be as comprehensive as a Bazinga! review.

Has raised $12K of a requested $32K. Dude just might get the cash. FFS, I need to get onboard the KS income gravy train. Choo-choo!!!

Bump!

The guy is dead serious about the book. A couple of members on German uhrforum.de are actually in touch with him (have been so for quite a while).

Btw, I did receive the book early in January - he got if off press just before Christmas, but didn't manage to ship all anymore.
It is very well made, and - to me - worth the money. I also received an early copy of Enicar's "in-house" magazine, which is quite interesting, and since I am not a true collector, quite super-fluous.