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Evolution of the TAG Heuer
How did TAG Heuer revamp its 1990s leader model, the iconic Link, for the 21st Century? Find out in this feature from the WatchTime archives.
As decades go, the 1980s and ’90s, an era in which quartz-powered and digital timekeepers were in ascendance while traditional Swiss mechanicals were largely in hibernation, are not nearly as rich in watch design milestones as are the 1960s and ’70s. However, there are always exceptions that prove the rule, one of which is the sporty model that TAG Heuer released in 1987: the TAG Heuer S/El, which evolved in 1999 into its more well-known and popular incarnation, the TAG Heuer Link.
https://www.watchtime.com/featured/link ... 728bd6f117
As decades go, the 1980s and ’90s, an era in which quartz-powered and digital timekeepers were in ascendance while traditional Swiss mechanicals were largely in hibernation, are not nearly as rich in watch design milestones as are the 1960s and ’70s. However, there are always exceptions that prove the rule, one of which is the sporty model that TAG Heuer released in 1987: the TAG Heuer S/El, which evolved in 1999 into its more well-known and popular incarnation, the TAG Heuer Link.
https://www.watchtime.com/featured/link ... 728bd6f117
1946-2006
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."