Evolution of the TAG Heuer Link

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Evolution of the TAG Heuer Link

Post by Racer-X » January 7th 2019, 11:07pm

"As decades go, the 1980s and ’90s, an era in which quartz-powered and digital timekeepers were in ascendance while traditional Swiss mechanicals were largely in hibernation, are not nearly as rich in watch design milestones as are the 1960s and ’70s. However, there are always exceptions that prove the rule, one of which is the sporty model that TAG Heuer released in 1987: the TAG Heuer S/El, which evolved in 1999 into its more well-known and popular incarnation, the TAG Heuer Link.

Introduced just a few years after the venerable Heuer watch company, headquartered in the Swiss watchmaking hub of La Chaux-de-Fonds since 2001, was acquired by Luxembourg-based holding company Techniques d’Avant Garde (TAG), becoming the TAG Heuer firm that we all recognize today, the S/El – shorthand for “Sport Elegance” – was the flagship of a new generation of timepieces launched under the Swiss watchmaker’s new ownership and was meant to embody a set of six sporty features that would define TAG Heuer’s products in the 1990s."

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