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I mean...the most over-celebrated athlete since Danica Patrick/Tim Tebow (tie). Cripes...literally a handful of good games while with the Knicks created "Linsanity," he's since been with two teams - and is now leading the LA Lakers into sheer mediocrity. The bigest headlines Lin has made this season were his butting heads with coach Byron Scott over Lin's propensity for making more turnovers than the Pillsbury Dough Boy.
For this, he gets a Tag endorsement. The choice is mind-boggling. I know, I know, the whole cultural thing, but Lin is to good basketball what Eyal Lalo is to the Swiss Federation. And if you buy watches based on who endorses them, I got a vat o' chocolate milk to sell ya.