conjurer wrote: I believe they are a smaller, independant company, and lack the deep judicial pockets a brand like Swatch has.
While they could no doubt wipe the floor with SWI, the most they would probably get out of it would be a ruling for SWI to cease and desist selling the Scubador--a name perhaps even more retarded than its fans--which would be cold comfort indeed compared to what the lawyers would charge.
I dunno. This is gonna sound strange coming from me, who thinks TV watches by and large are repugnant, but except for the design theft issue (which is major) I really don't have a problem with SL or SWI, since for the most part they sell $50 watches for $50. Sure, I can't stand the TV aspect of it all, but at least they charge about what those Chinese watches are worth - unlike Invicter, where the markups on SAN IIIs would probably be shocking to discover the truth about.
Of course, this is all moot, and not the point here. SWI simply has to stop copping other people's designs, because it not only makes them look like a joke as they keep doing it over and over again, but it's also an affront to people who appreciate the craftsmanship of the real things. Plus, I don't understand the WOW business model at all - decent gray market offerings shrouded by mounds and mounds of self-produced el cheapo watches (SL, Red Line, Cabochon, Elini, Lucien Piccard and a couple of other brands are all now part of the SWI group).