- koimaster (Online)
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Zenith's 1969 chronograph, the El Primero, is today more or less synonymous with Zenith the brand. The story of how this movement was nearly forever lost is one for the ages. It's interesting to ponder what kind of brand Zenith might have been, or if it would even exist as a brand today, if the tooling required to make the El Primero hadn't been saved by the late Charles Vermot. Fifty years on from its launch, Zenith is giving its most significant caliber a proper anniversary celebration, with boxed sets, limited editions, and styling that faithfully recalls the first wave of "pre-cancellation" El Primeros: the watches that predate the decision to stop manufacturing the El Primero in the mid '70s.
https://www.hodinkee.com/articles/zenit ... kHF065lVh4
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