The way I think it should have been done: release the normal, non-aged version as a normal production model, not some ”limited edition” (with the info about to how many pieces is it linited nowhere to be found), with the flyback version of the El Primero. Have people enjoy an awesome watch.
The way Zenith did it: release a limited edition, hell knows if even really limited, and then introduce two production models - one in bronze, which doesn’t even relate to the original ”Cairelli” anyhow, and one in a faux-aged steel case, while knowing full well that this isn’t how stainless steel (any alloy used in watchmaking, ordinary stainless and stuff like Staybrite alike) ages. Make grey market speculators happy beyond measure, and ”generously” offer the unexciting leftovers to the normal buyers.
Who thinks that LVMH should sack Monsieur Biver, and hire Mr. Bloke instead?
You cannot explain away a wantonly immoral act, because you think that it is connected to some higher purpose.
Captain Jean-Luc Picard, Star Trek: The Next Generation