Watchlords

by Sumit Nag "Jean-Claude Biver confirms former Vacheron Constantin Asia Pacific MD, Julien Tornare as incoming CEO of Zenith Watches.

It was earlier in January of this year that former CEO, Aldo Magada’s departure was announced leaving Mr. Jean-Claude Biver, head of LVMH’s watchmaking division to take on stewardship of Zenith in the interim. But, of course, as is the case with Hublot and TAG Heuer, which are led by Ricardo Guadalupe and Guy Semon, respectively, from the inside, it wouldn’t be long before we heard of an appoint likewise for Zenith. Especially now that Baselworld is done and dusted, and rubber must meet the road before the year progresses any further."

Article at Revolution


[youtube]http://www.youtube.com/watch?v=0rv4RQksT5c[/youtube]

Will place this under the "what were they thinking" category.

A similar look can be had for pennies from the tv man.

I don't know what Mr. Tornare will do with Zenith, but it's unlikely, that there is anyone worse than Biver out there (no, Eyal doesn't count, he's one of a kind in terms of how horrible he is). Just looking at the new Defy, one can notice the slow Hublotification of Zenith. The original 1960s-1970s Defy models (especially the Defy Gauss) were great, the Defy collection from something like 10 years ago was pretty awful, this one... With a solid dial, it isn't that bad, but the skeleton version reminds me of the new, Hublot-style TAG Carrera watches.

If the guy worked at Vacheron, I can only hope that he won't steer Zenith towards the rocks.

...and Zenith goes south. WTF!

MKTheVintageBloke wrote: but the skeleton version reminds me of the new, Hublot-style TAG Carrera watches.

Or one that can be had for pennies from the tv man