Watchlords

A month in iso with the Timex Q, a watch that reconnected me with the fun in collecting

Watch collecting is fun. At least it should be, which means that from time to time, you have to get back to basics and enjoy the roots of the hobby. Even though a lot of us turn a blind eye to it, one of the staples of the watch industry is inexpensive quartz-powered timepieces. For years, Timex has been the go-to brand for people worldwide looking for the time on their wrist at a great price. And I would argue that Timex has in fact cultivated its brand cachet as well as some of the luxury heavy hitters.

https://timeandtidewatches.com/why-coll ... -a-crisis/

His first line is "Watch collecting is fun. "


He then spends the rest of the article disproving it.