the Swiss Watch Industry’s Great Digital Disrupter?

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the Swiss Watch Industry’s Great Digital Disrupter?

Post by koimaster » June 5th 2017, 9:58am

THE EXPRESSION “CREATIVE disruption” conjures up, for a certain generation, the image of a bespectacled college dropout with a 5 o’clock shadow, working away in a shared West Coast office space, a soy latte on one side and a supergreen smoothie on the other, devising an online innovation capable of obliterating some traditional way of doing business.

In the business of watches, though, that image would be all wrong.

One of the watch world’s most notable agents of disruption is a gray-haired, clean-shaven, 58-year-old called Thomas Steinemann, who sits in a quiet office in Basel, Switzerland. (He does wear spectacles.) He is also a watch-industry veteran, having worked with the American brand Fossil for 25 years. ... 1490603169

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