Under the leadership of Georges Kern, Breitling has done what so many of us have always wanted: releasing normal sized watches that bring to life some of the brand’s most respected, historic models. Last week, as part of the first Breitling Summit 2020 Webcast, we saw the release of the Breitling Superocean Heritage ’57, a vintage inspired capsule collection that takes its inspiration from the very first Superocean launched in 1957.
With most of the world still on lockdown, the online launch has proven that brands as impactful as Breitling don’t need to spend lots of money on large exhibitions to sell their watches. Since the release of the Breitling Superocean Heritage ’57 watch collection, which was only a week ago, the Swiss manufacturer has already completely sold out of the 250 piece Breitling Superocean Heritage ’57 Limited Edition. The stunning rainbow edition was designed to be an embodiment of pure Bohemian chic with a colourful dial decorated with hour markers and hands coated with rainbow Superluminova of yellow, green, blue, indigo, violet, red, and orange. The unique dial had also been specifically designed to pair with the with the brand’s vibrant range of Outerknown ECONYL yarn NATO straps available in one of six colour combinations.
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