Watchlords

A favorite of Eric as many of us know.

From their website:

"Anonimo was founded in Florence, Italy in 1997 by respected designer and entrepreneur Federico Massacesi who had already gained many year’s experience in the field of Luxury Goods for Salvatore Ferragamo SpA. His vision was to create an enterprise specializing in the production of unique Italian timepieces focused on staying true to Florentine watch making tradition. He accepted the challenge therefore to be known worldwide as the most important Italian Company producing high quality mechanical timepieces. Events conspired to set the stage for the realisation of this aim. The takeover by an international group caused a famous Florentine watchmaking house to uproot and move abroad, thus leaving an elite and established team of veteran watchmakers wishing to continue their watchmaking tradition in Florence. Happily this wealth of Florentine watchmaking experience joined forces with Federico Massacesi to form the cornerstone on which Anonimo’s success was built"


My personal opinion is they are almost a clone to Panerai and in the past they have lost up to 50% of their value. Anyone have an opinion?

I don't think thay are a "clone" although some models do bear a passing resemblence.
Over time I think that they have develpoped a look of their own.
I've seen a few in person and there are only one or two that I really like and would own.

My opinion is that I have no opinion :geek:
They do nothing for me.

I like some of their models, but have yet to see any of them in person. They seem to be priced pretty steep, and I don't know if that is more a reflection of the quality, or the luxury goods background of the owner. Stick a fancy designer name on it and the price goes way up-the quality may or may not be up to that level, which by the way is subjective also. I would need to take a good look at them to form a strong opinion either way.

been 11 years since this was posted. Whatever happened to this brand? At one time it was a hot brand for WIS and wannabe WIS

Still pricey
$1000-$2000 range

kevco wrote: ↑

July 20th 2021, 11:53am

Still pricey
$1000-$2000 range

still Panarai wannabes too

https://anonimo.com/collections

My first thought is, terrible name. Anonimo. Is that Italian for anonymous? Second thought is the same as I almost always have when seeing a new brand, or Kickstarter effort: Why?
If I were to start a watch, or any company, the first question I would ask myself is, what will I offer that isn’t already available? If I don’t have a fairly compelling answer I would not proceed. It seems like the main purpose of many of these upstarts is to stroke the ego of the owner.
Having said that these may be wonderful. I have no experience with them. They are far from the worst looking watches I’ve seen but I’m still left wondering why.

I had one come through the charity auctions some years back; as I recall, it was pretty nice, well made, and seemingly substantial.

conjurer wrote: ↑

July 20th 2021, 2:28pm

I had one come through the charity auctions some years back; as I recall, it was pretty nice, well made, and seemingly substantial.

I have a couple of watches for you if you ever have another auction.




the new Russian "checkmate" and test pilot.

From the enter-web:

Anonimo Firenze is an Italian watchmaker brand.[1] Its watches are manufactured in Florence, Italy with Swiss movements provided by ETA SA or Sellita.[2]

The company was founded in 1997 in Florence, Italy by Federico Massacesi and it makes only mechanical watches with prices ranging from $2,500 to over $10,000.[3]

When watchmaker Panerai relocated from Florence to Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo.[4]

In 2013, Anonimo Firenze was bought out and became Anonimo SA, moving its head office to Switzerland, but still remaining an independent watch brand.[5]

Models
Current models use self-winding movements by Sellita, an independent Swiss producer founded in 1950.[citation needed]

1997 Millemetri: 120 ATM diving watch.
2001 Militare
2002 Match racing: a sailing chronograph.
2003 Professionale: diving watch tested to 200 ATM.
2003 Anonimo Dino Zei
2003 Cronoscopio
2003 Militare Crono
2005 Polluce
2005 Nautilo
2007 Dino Zei San Marco
2018 Epurato


"When watchmaker Panerai relocated from Florence to Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo.[4]"-makes sense.

If this is still current, the USA and North America distributor lives and works(?) in a residential neighborhood here in Nashville. Really nice area of the city. Interesting...

https://www.watchuseek.com/threads/anon ... ide.25635/

Datsun240Z71 wrote: ↑

July 21st 2021, 7:47am

If this is still current, the USA and North America distributor lives and works(?) in a residential neighborhood here in Nashville. Really nice area of the city. Interesting...

https://www.watchuseek.com/threads/anon ... ide.25635/

Tim Temple used to live in Nashville.

kevco wrote: ↑

July 21st 2021, 9:27am

Datsun240Z71 wrote: ↑

July 21st 2021, 7:47am

If this is still current, the USA and North America distributor lives and works(?) in a residential neighborhood here in Nashville. Really nice area of the city. Interesting...

https://www.watchuseek.com/threads/anon ... ide.25635/

Tim Temple used to live in Nashville.

Dim who?

kevco wrote: ↑

July 21st 2021, 9:27am

Datsun240Z71 wrote: ↑

July 21st 2021, 7:47am

If this is still current, the USA and North America distributor lives and works(?) in a residential neighborhood here in Nashville. Really nice area of the city. Interesting...

https://www.watchuseek.com/threads/anon ... ide.25635/

Tim Temple used to live in Nashville.

I once sat at the table next to him in a neighborhoodMexican restaurant, but did not bother him. In retrospect, should have asked him the correct time to see if his watch was working.