Here's the difference between an actual, respected watch company such as Oris and an opportunistic, fly-by-night watch mill called IWG:
When you pick up an Oris, beforehand you can just log on to their website and find out what movement is in every watch - and if you don't know the movement, it's all explained there as well. Transparent, informative, and with unerring quality, Oris has made lots of fans just by selling good watches with quality movements (I can't recall their in-house autos having many problems), and is looked upon by most watch fans as a good brand. That goes double for any decent jeweler, who can explain their watches by rote from memory.
As we've all learned this year particularly, the Technica Swiss Ebauches thing is only one of so many sold-as-what-they're-not stories from IWG that they've become a complete laughing stock, even though their bottom feeder TV hucksters consider units sold to be the only measure of success that counts. And, as proven even more often than their shoddy movement claims, their CS is almost impossibly terrible, their quality a joke.
Yeah, I know, what IWG does is "within the boundaries of the law." But ask yourself this: Would you rather deal with a real watch company that clearly and truthfully has prestige and openly tells you where and how their watches are made, or would you rather buy auto watches from TV monkeys who grunt "ooh, this good"? And that feature movements that aren't even the lowest standard of quality watchmaking?
And yet people still can't figure out that when you walk into a real retail watch store or, say, Tourneau, with a "Swiss Made" SAN III on, nobody wants to help you or even get near you. That's because those real watch people are way too smart to deal with TV watch buyers who don't know what they are doing; it's not worth the time or aggravation to explain why a real $1,000 watch is actually worth $1,000.
"Funny how things that start spontaneously end that way. Eat a peach." - Neil Young