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From Wikipedia, the free encyclopedia
Invicta Watch Group
Type Watch Maker
Industry Watch manufacturing
Headquarters Hollywood, FL
Key people Eyal Lalo, CEO
Gany Cohen, VP
Roxsana Guzman, Asst. Mgr.
Products Wristwatches, accessories
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Invicta Watch Group is a Florida-based watch company, not the same company founded in 1837 by Raphael Picard in La Chaux-de-fonds, Switzerland. The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs, (see below).
Invicta meaning “invincible” in Latin, was designed to bring common people Swiss watches at affordable prices. The company began its history in La Chaux-de-fonds, Switzerland – a land well-known for its watch making endeavors.
Swiss watches have been highly prized in many parts of the world, and Invicta watches capitalized in that popularity. The name was lessor known than well established Swiss watch makers for more than a century.
Electronic watches like Casio and Timex known as the “quartz invasion” of the 1970s pushed Invicta watches out of popularity. Invicta watches all but disappeared.
In 1991 new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.
Upon moving primary operations from Switzerland, Invicta has continued to design watches, but has outsourced manufacturing to third parties in Switzerland and the Far East. Recently the company also began assembling from facilities at the company's Florida headquarters.
Watches made and assembled on several continents: Parts labeled today as "Swiss", is one major reason for concerns about the company (see below). Many of the watches made by Invicta today are of Swiss parts and assembled in whatever location brings back the best return on their investment dollar.
Timepieces manufactured in the United States are part of the "Made in the USA" collection. Some 100% Swiss-made watches are still available, but marketing has a tendency to confuse people what watches are made in Swiss factories and which watches are assembled by lessor skilled laborers in far eastern countries. Far East watches are labeled with the country of origin of their movement, as Invicta utilizes ETA (Swiss), Sellita (Swiss), RONDA (Swiss),ISA (Swiss) and Citizen/Miyota (Japanese) movements in their product lines. Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.
Many Invicta watches, including the company's more popular Pro Diver series, borrow heavily from design cues from seminal watches like the Rolex Submariner and Omega Seamaster. The Lupah is one of Invicta's new models of tank (rectangular shaped) chronographs that is targeted towards younger buyers and so available in 196,560 optional variations of dial color and strap types.
The Invicta Watch Group also markets products besides watches including hats and bags. Invicta uses as a principle outlet for their watches, hour long blocks of programing, sometimes played back to back on ShopNBC television, and also on their web site at www.shopnbc.com.
The company currently holds an unfavorable rating of over 30% or a grade of D+ from the Better Business Bureau. and averages hundreds of complaints each week at the Internet forum and over 86 formal complaints at the BBB over the past 36 months.
The company has as additional outlets, mall shops in tourist destinations like Cancun Mexico.
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."