Watchlords

Vero Watch Company has just pivoted. Founded by Chris Boudreaux in Portland, Oregon, the brand made its name producing as much of their components in-house, with a focus on cases. Their SS model was one of the coolest watches I’ve ever seen. They had a series of collaborations with Worn & Wound that did incredibly well. Then there seemed to be a bit of quiet (maybe it was just me). It was during this lull that the approach toward watchmaking shifted. Whether it was a matter of savings or something else, Vero made the decision to shift to a more traditional small brand approach: overseas manufacturing (in this case Swiss), in-house assembly.

When I heard the news, I was worried. Worried that the verve that made the company and it’s watches great might be lost without the start-to-finish hands-on approach. And then the Open Water came out and I stopped worrying. The model is available in three variants, including a spectacular green dial inspired by St. John’s Bridge in Portland. I was lucky enough to go hands-on with one of the original two variants: The Crown Point.


https://www.thetimebum.com/2021/07/vero ... ime+Bum%29



https://vero-watch.com/

Looks like a Sinn, only stupid.