Watchlords

"Born and raised in Arizona, Endatto founder Ted Verderame combined his love of mechanical watches, his background in business consulting and his entrepreneurial spirit to start his own American-based brand. His inaugural collection includes two watches that draw inspiration from the natural beauty of Arizona. The state is famous for its outdoor wonders, most notably the Grand Canyon, but look a little closer and you’ll find cool and unique features that are reflected in the dials. Ted’s goal was to offer accessible luxury watches for daily wear with eye-catching aesthetics and a Swiss heart."


https://monochrome-watches.com/endatto- ... ollection/

I like the dials and straps but don't really care for the name or the price.

Nice looking watches but the price is tough.

There is nothing there that says Arizona, Sonoran desert or saguaro cacti. You want Arizona? Throw a little turquoise, copper or petrified wood in there or a representation of the Superstition Mts. and sell 'em for $700 - $800.

I like the black dial- agree with the above^^^ 8 bills max.

Turquoise marker at 12 perhaps-

Doesn't suck

I'm liking them

Very unique and modern look IMO. I like both dials but agree the price is just a little high...not crazy but I don't do pre-orders.