Can This Quartz Movement Save the American Watch Industry?

Watch brands with roots in North America
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Racer-X
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Can This Quartz Movement Save the American Watch Industry?

Post by Racer-X » March 3rd 2019, 1:56pm

"The lights dim and the wall opposite a digital projector springs to life with a slickly produced video edit, replete with thumping techno music, squeaky-clean assembly lines, and panning shots of young, tattooed watchmakers sitting elbow-height at brightly lit workbenches. The imagery cross-dissolves to the surrounding geography, where there’s a fountain shooting a tall stream of water skyward from a local downtown lake, evoking the iconic Jet d’Eau on Lake Geneva. But we couldn’t be further from Europe’s spiritual center of the watchmaking world — we’re a few clicks removed from Phoenix Sky Harbor International Airport, in what’s nearly the middle of the Arizona desert. However, what’s happening here could also very well be the real deal, a long-awaited spark touted to re-kindle the collective American watch renaissance.

At the center of it all is the new “Ameriquartz” movement, assembled by Fine Timepiece Solutions in a brand new watchmaking facility set inside the 69,000 square-foot East Valley Institute of Technology Fountain Hills campus — an operation projected to add as many as 300 jobs to the local economy as the facility grows..."


https://www.ablogtowatch.com/can-this-quartz-movement-save-the-american-watch-industry/
Last edited by Racer-X on March 3rd 2019, 4:32pm, edited 1 time in total.
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Re: Can This Quartz Movement Save the American Watch Industr

Post by TimeBeing » March 3rd 2019, 3:50pm

I also saw a TV report on how Millennials are more interested in analog watches and that the U.S. needs more than 400 watchmakers to keep up (hopefully, not Invicta! :lol: ). Another article in the NY Times talks about importance of keeping watchmaking alive and not just for the super rich. (I agree!) https://www.nytimes.com/2019/02/20/fash ... ction.html

https://www.forbes.com/sites/arieladams ... fe55bd69f3

and the best US watch makers: https://www.insidehook.com/nation/10-be ... -companies
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Re: Can This Quartz Movement Save the American Watch Industr

Post by codguy » March 3rd 2019, 4:30pm

TimeBeing wrote:I also saw a TV report on how Millennials are more interested in analog watches and that the U.S. needs more than 400 watchmakers to keep up (hopefully, not Invicta! :lol: ). Another article in the NY Times talks about importance of keeping watchmaking alive and not just for the super rich. (I agree!) https://www.nytimes.com/2019/02/20/fash ... ction.html

https://www.forbes.com/sites/arieladams ... fe55bd69f3

and the best US watch makers: https://www.insidehook.com/nation/10-be ... -companies


Yep, nothing like needing additional wartchmakers to service battery powered wartches!
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Re: Can This Quartz Movement Save the American Watch Industr

Post by TemerityB » March 4th 2019, 8:35am

Mark1 wrote:You don't save something already dead-revive maybe.


I was thinking the same thing.
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