"The lights dim and the wall opposite a digital projector springs to life with a slickly produced video edit, replete with thumping techno music, squeaky-clean assembly lines, and panning shots of young, tattooed watchmakers sitting elbow-height at brightly lit workbenches. The imagery cross-dissolves to the surrounding geography, where there’s a fountain shooting a tall stream of water skyward from a local downtown lake, evoking the iconic Jet d’Eau on Lake Geneva. But we couldn’t be further from Europe’s spiritual center of the watchmaking world — we’re a few clicks removed from Phoenix Sky Harbor International Airport, in what’s nearly the middle of the Arizona desert. However, what’s happening here could also very well be the real deal, a long-awaited spark touted to re-kindle the collective American watch renaissance.
At the center of it all is the new “Ameriquartz” movement, assembled by Fine Timepiece Solutions in a brand new watchmaking facility set inside the 69,000 square-foot East Valley Institute of Technology Fountain Hills campus — an operation projected to add as many as 300 jobs to the local economy as the facility grows..."https://www.ablogtowatch.com/can-this-quartz-movement-save-the-american-watch-industry/