- Racer-X
- Senior Member & WIS
- Posts: 6675
- Joined: June 11th 2011, 10:00pm
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Harvel Date-O-Graph
"Context – political, sociological and cultural. When I put on any vintage watch I try to imagine what it was like to wear that particular watch back in the time it was new and fresh. When I put on the Harvel Date-O-Graph in the morning, I just can’t un-see the advert from 1943 published in LIFE magazine. In it, across half a page, there is a detailed shot of a hand holding a burning cigarette between the fingers. You can also see a bit of the shirt sleeve sticking out from beneath a sharply ironed jacket. And of course, the Harvel Date-O-Graph is there too.
I instantly imagined some important or wannabe important businessman sitting on an airplane filled with smoke, with a bunch of other passengers on their way from New York to LA. Looking at the advert today, it is unimaginable for my generation (I turned fifteen in 1998) – to sit on a plane with smoke everywhere in the cabin. Your eyes stinging, throat choking, feeling the urge to scrape off layers of ick from your clothes. I like to imagine this Harvel Date-O-Graph was onboard during such cloudy trips. Anytime I put it on today it reminds me how fragile, short and ephemeral the present moment is. It makes me think of how society can change in decades to come. We don’t know yet, but I am sure my Harvel Date-O-Graph will be there to witness it. Remembering what it was like in 1950, 2020 and even 2100."
https://www.fratellowatches.com/harvel-date-o-graph/
I instantly imagined some important or wannabe important businessman sitting on an airplane filled with smoke, with a bunch of other passengers on their way from New York to LA. Looking at the advert today, it is unimaginable for my generation (I turned fifteen in 1998) – to sit on a plane with smoke everywhere in the cabin. Your eyes stinging, throat choking, feeling the urge to scrape off layers of ick from your clothes. I like to imagine this Harvel Date-O-Graph was onboard during such cloudy trips. Anytime I put it on today it reminds me how fragile, short and ephemeral the present moment is. It makes me think of how society can change in decades to come. We don’t know yet, but I am sure my Harvel Date-O-Graph will be there to witness it. Remembering what it was like in 1950, 2020 and even 2100."
https://www.fratellowatches.com/harvel-date-o-graph/
