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T H E G R U E N W A T C H C O M P A N Y
I N T R O D U C T I O N
Watchmaking was an 'art and a mystery' in those medieval days. It was an art because the bretheren of the guild loved their work and labored to produce perfect timepieces ... a 'mystery' because the secrets of the trade were jealously guarded."
—A Worthy Company of Watchmakers, 1918
The great idea of [Dietrich Gruen’s] life was to effect a combination of what was best in the old and new in order to bring forth an ideal that was better than either.
To produce the watch of his dreams, he must have two things. He must have American machinery of the most advanced type—and he must have the very best craftsmen in the world—craftsmen in whom the old guild spirit of fine watchmaking still lived."
—1929 Gruen catalog
Quotes from the fake naval aviator misterjingles. Not a pilot, or 9/11 survivor.