Watchlords

Anybody ever purchased or heard of this brand? I was searching watches through social media and this showed up on my feed. I was interested in everybody’s thoughts on this brand.

https://swanandedgar.com/products/compl ... 5702160773

I've never heard of them before, but from the pics (and the price) it looks like one of those really cheap mushroom brands John House used to sell--Chinese movement, day/date indicator (rather than a moonphase), exposed balance wheel (instead of a tourbillon), etc.

I'd steer clear of this one.

Agree with John.

Here’s a Reddit post.
https://www.reddit.com/r/Watches/s/EXJpFfyMYD

These are generic, cheap, run-of-the-mill China-produced fashion watches, complete with a more or less true European heritage story and vague mumbo-jumbo about the finest raw materials and yadayadayada. If you like the design, go for it, it will probably last you some 6-12 months, but don't expect more.

tl;dr - garbage.

Usually found in these, ------------------> and social media

I’m going to disagree with these bloody yanks. It’s an actual brand in the UK. Have seen the Horizon in person not a bad watch at under 1k with a Miyota 9015. They aren’t pretending to be something they aren’t. The one you’re looking at is under 300 which has a citizen 210. Looks like they source their parts so it will be a catalog watch but slightly elevated. Don’t listen to much to Conjurer he’s still jilted by a Smiths Everest.


Some excerpts from https://swanandedgar.com/pages/our-story

Each timepiece reflects our commitment to quality and our homage to Britain's rich design legacy. Swan & Edgar timepieces are built from premium components and meticulously hand finished. Detail, workmanship and rigorous quality control are core to our values.

I don't see anything at Swan & Edgar that says Citizen 210.

I see a place that says "Hand Assembled & Calibrated 210 Part 20 Jewel Automatic Movement" which reads as a movement with 210 pieces and 20 jewels.

I can't find a Citizen open-heart movement that looks like the movement in Swan & Edgar's "Complexity" but it's easy to find a similar Chinese movement:

https://www.cousinsuk.com/product/open- ... ther-makes