I actually find this fascinating. And depressing. Imagine my disappointment when I realized there was no actual moonshine involved.
Anyway, this shows clearly Swatch’s strategy, milk the rubes for all they’re worth. I don’t blame them, but it’s sad that they view their customers as marks. I don’t know what it is about the huddled masses that requires them to be led and ordered about, but that’s a thing. I used to believe that humans naturally sought freedom and self determination but now, not so much.
After all, it is a Swatch. Still remember the days when people started huge collections of that plastic shit, with limited editions and what not. Invicta didn't exactly invent that scheme, they only drove it to perfection (their products, not)
Ardnut since 1989
In twenty years or so, the German language will be one, massively long compound word. -- conjurer
After all, it is a Swatch. Still remember the days when people started huge collections of that plastic shit, with limited editions and what not. Invicta didn't exactly invent that scheme, they only drove it to perfection (their products, not)
^^Truth! They gained tremendous traction in pushing the “collect them ALL” mantra.
Though, in pedaling plastic but analog crap, they carved out an ironic exit from the quartz crisis. And since Hollywood is consistently filling coffers by pushing a new version of an old story they would be foolhardy to ignore the cash cow grazing about.
Quality matters not at all. Exclusivity creates a demand for even the most bonafide pieces of drek. Is the frenzy for a $10,000 pair of basketball shoes or for a $60,000 Cosmo really any different than the demand for a schtick drek MoonSwatch?
People for the most part lead unthinking, superficial lives, socioeconomic status notwithstanding.