REVIVING A WATCH BRAND

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koimaster
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REVIVING A WATCH BRAND

Post by koimaster » September 26th 2022, 10:26pm

Before the 1970s, Switzerland was home to a record number of watch brands, many of which collapsed during the quartz crisis. Over the past twenty years, entrepreneurs have tried to revive several names with a glorious past. Many have failed, but a few are managing to make a go of it

A history of more than a hundred years, iconic watches, a legendary micro-rotor movement, a dynamic community of passionate collectors. What “sleeping beauty” boasts all these assets?

The answer is a brand that bears the name of the city from which it once shone: Universal Genève. Despite its glorious past and characteristics that would make many entrepreneurs drool, the contemporary history of this sleeping giant provides a textbook example of the obstacles encountered by many companies when they attempt to recover their former splendour


https://www.europastar.com/the-watch-fi ... nture.html
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1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
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