Dawn Of The Dead - New life 4 old brands

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Dawn Of The Dead - New life 4 old brands

Post by koimaster » October 29th 2021, 9:50pm

Dawn Of The Dead: Four Frighteningly Good Watch Brands Just Came Back From The Grave

They're alive! But don't call them zombies. This is genuine rebirth and resurrection on the wrist.

Watch companies die for all kinds of reasons. Sometimes it's a cataclysmic extinction event like the Quartz Crisis. Other times, good old-fashioned mismanagement. But in this industry, death is a temporary condition.

For decades now, entrepreneurs in the watch space have found success by bringing dormant companies back to life. High-end premium watch brands like Jaquet Droz, Czapek, Moritz Grossmann, Angelus, and Louis Moinet all count. Even A. Lange & Söhne does. It's even more prevalent in the entry-level space. Last year saw the successful revival of both Nivada Grenchen and Ollech & Wajs. Yema, Benrus, Aquastar, and Doxa all fall under the revival umbrella, as well.

This year has seen a number of watch companies reborn under the careful guidance of passionate watch enthusiasts. In this season of the undead, here are four of our favorites.

https://www.hodinkee.com/articles/dawn- ... -the-grave


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Re: Dawn Of The Dead - New life 4 old brands

Post by TemerityB » October 31st 2021, 3:21pm

DoctorIvey wrote:
October 31st 2021, 12:32pm
Buying the name of a defunct brand does not necessarily equate with resurrection. Consider Shinola.
Indeed. And an affiliation with Swatch is a no-brainer if a company is successful enough to join.
The Best Invicta Ever is: The ones you used to own. - Boscoe
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