Watchlords

There are clearly human desires so profound that it takes more than a global pandemic and the wholesale changing of our way of life to derail them. For some of us it would seem that the need, the overpowering instinctual need, to buy watches was more potent than other more basic instincts. I read, write, talk, think and daydream rather a lot about watches, but even I was impressed when I heard from Danny Pizzigoni, founder of the vintage and secondary-market dealer Watch Club, that at the height of lockdown he was getting calls from customers desperate to buy and even conducting socially distanced deals in their back gardens.

Manufacturers closed, shops shuttered, travel at a standstill, global lockdowns in place, the thundering hooves of the four horsemen of the Apocalypse clearly audible… and people still wanted to buy watches.

In mid-August the watch industry received some welcome news when shares in the Watches of Switzerland group jumped by 24 per cent. As well as its flagship multibrand retailer Watches of Switzerland, the group comprises Goldsmiths, Mayors and Mappin & Webb, and has expanded across the Atlantic with key sites in Las Vegas and New York’s Hudson Yards.


https://www.ft.com/content/ce2894b4-cce ... 45ae78f160

I would take issue with "human" desires and replacing it with "simpering middle classes with too much WFH money sloshing about and not enough holiday opportunities" desires. Since most other human desires during this pandemic haven't had a lot to do with watches!

Mind you the FT has always been an inward-looking, self-satisfied pinko gimp of a rag.

Pubbie wrote: ↑

January 30th 2021, 7:57am

... most other human desires during this pandemic haven't had a lot to do with watches!

No shit. Pretty sure there's going to be a serious covid baby boom!

Pubbie wrote: ↑

January 30th 2021, 7:57am

Mind you the FT has always been an inward-looking, self-satisfied pinko gimp of a rag.

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