Watchlords

Watch brands come, and watch brands go. For every Rolex, Oris, Omega, or Seiko, there are dozens of brands that either no longer exist, or have changed ownership operate in a fundamentally different way than they did in the past. Over the course of decades upon decades, manufacturers that were once strong and revered have faded away altogether or changed so dramatically they’re barely recognizable. Like the old country song, we’ve forgotten more than we’ll ever know.

Today we’re going to take a tour through several watch brands that we think you may have forgotten about. These brands have come and gone, and been through many changes throughout their sometimes very long histories. Some were once revered by many, while others were always made for a very specific niche. But just because these brands might not be the first to come to mind for many collectors and enthusiasts doesn’t mean they don’t have truly great watches in their archives – there are a lot of wonderful timepieces made by brands that we simply don’t discuss a lot anymore. Here are ten brands that we think are worth remembering.

https://wornandwound.com/total-recall-a ... ch-brands/

Given the piles of microbrand crap they sell, W&W might soon be "forgotten."

Anybody who bought the Donald Duck Gerald Genta, at a Christie's auction, no less, is clearly a monster roaming this earth, seeking out and killing anything that is good and holy.

Potger Pietri, Imperious, SWI, Jacques Lemans, Android, Croton - just a few unforgetable horrors that were seared into my consciousness.
Some things need to stay dead and buried.