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It doesn’t get any greener in today’s watch world. Or does it? There have never been as many green watches as there are today, and in this feature from our 2019 Special Design Issue, on sale now, we explore the emergence of the trend and showcase 15 currently available emerald-hued timepieces.
Although blue has been the most prominent trendy color for watches for the past several years, green is gaining in popularity. Blue has enjoyed such strong success that blue dials and straps have become a part of the standard col-lections of many brands. But the market constantly demands new attractions, so more than a few manufacturers have introduced new models in green. Is green the new blue?
The answer is, “No.” There will never be as many green watches as blue ones. A green watch evokes entirely different emotions than a blue one does. This reason alone makes it impossible to compare the two colors. Blue pleases everybody, but green sparks differences of opinion. From a fashion perspective, blue plays a transitional role between classic “non-colors” (black, gray and white) and “real” colors like red, yellow, orange and green. Dark blue business suits, pastel blue dress shirts and blue denim jeans are seen so frequently that we don’t really notice that they are any color. But a green shirt, sport jacket or pair of pants attracts attention – and not always in a good way. Wearing clothes in green hues is a no-go in some situations.
The contrast isn’t quite so extreme for watches, but green polarizes opinions here, too. Although green evokes many positive associations, such as nature and youth, green is also the complementary color of the red of our blood and represents the opposite of rosy good health. When people don’t feel well, their complexion may get a greenish tinge. Poisons are often green. Monsters are often depicted with green skin. Verdigris is poisonous. And moldy bread has a greenish hue.
When green is worn on the wrist, it’s a color for individualists. Wearing a green watch makes a statement. It seems to proclaim, “I’m free to do as I please.” Green has many nuances and everyone has his own idea of what a “typical” green is.
The watches pictured here conjure up widely diverse associations. The palette ranges from subdued dark green, through fashionable pastel green, to green with a blue or a yellow tinge. Green can refer to the military, to hunting or to nature. And, of course, there’s also the color known as British Racing Green.
Green won’t become the new blue. But it nonetheless offers the option of expressing self-confidence and joie de vivre by wearing a color that’s likely to attract other people’s gazes – or to simply delight its wearers, who have chosen to put their favorite color on their wrists.
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