- Senior Member & WIS
- Posts: 5876
- Joined: June 11th 2011, 10:00pm
link to Reddit post
A. Lange & Söhne: You work in investments, but nowhere as common as Wall Street. You have been known to casually ask to compare balance bridges with Patek owners.
Audemars Piguet: You are a rapper, and you think the brand name is “Royal Oak”.
Baume et Mercier: You were touched when your wife got you a Clifton for your wedding. You have since gotten a Rolex, but wear your B&M on special occasions. Thankfully, she got you an automatic, not a quartz.
Bell & Ross: You think IWC’s are a pale imitation of a Boeing 767 flight instrument. You want to wear the entire flight panel.
Blancpain: Let’s be real, unless you're Vladimir Putin, the only watch you wear from this brand is the Fifty Fathoms - and it never goes near water.
Breitling: You aspire to be a pilot. You think the Breitling Emergency is the coolest watch ever made. You are unfamiliar with the term “in-house”.
Bremont: You are an Anglophile. After purchasing two models from the boutique, you are hoping one day to be invited to a Townhouse event. You are either blissfully unaware, or painfully so, of the concept of “resale value”. Though you publicly state it doesn’t matter, you are secretly jealous that Tudor is moving in-house. Even you are somewhat embarrassed by their origin story.
Breuget: You properly pronounce “Tourbillon”. You cringe when others refer to dial markings as mere “Arabic numerals”. You wish more people understood the history of horology. Your dream is to visit Paris.
Bulova: You are either a middle-aged man obsessively collecting the 1970's Accutrons of your youth, or you picked this up from the jewelry counter at Kohl's - with a coupon.
Cartier: You like beautiful things, and are possibly a woman.
Casio: You are a junior in college, or an emergency room physician. You delight in taking your G-Shock to watch meet-ups, to the horror of the traditionalists. You recently took up mountain biking just to post Instagram photos of your watch on the trails.
Christopher Ward: You can’t afford to spend more than $1K on a watch. You’ve come to actually love your Trident. Secretly, you think the new logo makes your watch look like a toy.
Citizen: You work for NASA, and your job is to set the clocks on the GPS satellites.
Daniel Wellington: You are a millennial who is into latte art. You think Humphrey Bogart looked so cool in old movies with his suit and trench coat. You are unaware of the terms "quartz" or "automatic". If you're honest, you had a hard time choosing your watch as they all look the same on the website. You pay $5 a pop at the jewelry store to change Nato straps, which you recently got into.
De Bethune: You successfully sold your internet company - with no revenue, let alone income - for $450 million dollars. You love technology, shiny things, and the color blue. You have a life-size replica of the Star Trek: The Next Generation bridge in your Rec room.
Edox/Mido: You are a 23 year old German man, fresh out of the University of Heidelberg. Your starter job and soon to be expiring student benefits did not allow you to stretch for a Longines. The salesman’s face visibly fell when you walked through his door.
Fossil: You are a 25 year old man at your first job. Your workplace has open-plan offices and “Sunday Fundays”. You carefully buckle up your leather watch before dates, and make sure it shows under your cuff.
Franck Muller: You are a jocular pediatrician, or possibly, a professional clown. You have a weakness for Tonneau cases and Art Deco numerals.
Frederique Constant: You could not afford a JLC Master Ultra Thin Moon, so you got this instead. You are unsuccessfully trying to make a 42mm dress watch work for your wrist. You were shocked, and a little disappointed, when you learned that the company was founded in 1988.
Girard-Perregaux: You swear that the Laureato is “the next Overseas”, and that the Golden Bridges are an under appreciated masterpiece. You purposely chose a 1966 over a JLC Master Ultra Thin. Secretly, you wonder if you made a mistake.
Glashütte Original: You, overall, cannot afford a Lange.
Grand Seiko: You think a Spring Drive is the coolest thing since sliced bread. You frequently photograph your Cocktail Time with your Sony camera or, in a pinch, your latest generation iPhone. You have bookmarked Youtube videos of the Grand Seiko factory - in case you meet someone with a Swiss made watch who needs a little convincing. You wish Seiko would do marketing better.
Hamilton: You recently graduated college. You spent hours on the watch forums, debating between this or a Longines. You finally settled on the Jazzmaster/Khaki, though the salesman couldn't tell you anything about it. The highlight of your life was when a random woman on a date said, “nice watch”. You almost married her.
Hublot: You are, simply, wrong.
Invicta - Type 1: You are a non-watch geek dad in a suburban shopping mall. You wanted to get "something nice" for yourself. You find sub 46mm watches "too girly". You enjoy explaining to others, with wide-eyed delight, how your watch is powered by "moving your arm".
Invicta - Type 2: You are in high school, without a summer job. You think the Rolex Submariner is the perfect modern, go anywhere, do anything watch. You feel ostracized on the watch forums, but can’t help but smile when you see your Pro Diver on your wrist.
IWC: You are openly not a pilot, but enjoy having an altimeter strapped to your wrist.
Jacob & Co: You are a formerly successful, now destitute rapper. You pawned this watch at a significant loss.
Jaeger-LeCoultre: You exclusively dress in suits, except on bank holidays, when you wear chinos and your Reverso. You are frequently found on watch forums extolling “the watchmaker's watchmaker” virtues. You think 100M of waterproofing is all anyone should ever need. Your will instructs your heirs to bury you with your Atmos clock, as they surely won’t appreciate it. You hope one day to be able to roll your R’s like the guy in the boutique.
Jaquet Droz: You are either a well diversified collector, or an Arabian Shiek from an oil rich kingdom. If the latter, your other watch is a Rolex Daytona Rainbow with diamond bezel.
Junghans: You were just hired by a big design firm, but on a starter salary. You visit your local art museum on “free admission weekends”, and hang around free gallery shows. You have a small tattoo on your right bicep. You hope to upgrade to a Nomos one day.
Longines: You just got your first job out of college. You are looking for something classy and professional to go along with your first real suit. You will one day own a JLC.
MB&F: You are an angel investor in various internet start-ups. You believe in “thinking different” and “changing the world”. Having gone through the various Pateks, Langes, and Journes that befit your station, you now find pretty much every other watch brand ridiculously boring. You wear an Apple watch concurrently on your other wrist.
Michael Kors: You are a 16-33 year old woman. Your house is filled with rose-gold colored accessories. You shop at Macy’s, where you purchased this watch to match your handbag. In the watch world, you are actually one of the sane ones.
Marathon: You are a former United States Marine, 3rd Battalion, 6th. You wore this watch on patrol in Kandahar. Your buddy scratched his initials on the case back. This is either a faithful re-telling, or you have imagined the above scenario entirely for color at your current office job.
Montblanc: You couldn’t afford a JLC. You have since taken to the watch forums, declaring the superiority of Minerva, stating, “it’s over for the over $5K’s”. Secretly, you also hate stacked movement complications.
Movado: You are either a 21 year old man wearing a Movado Bold at the club, or an 83 year old gentlemen wearing an original Museum piece. There is no middle ground.
MVMT: You are a millennial who drives a motorcycle. You have a collection of leather jackets. You hope someone comments on how well your watch matches your sunglasses.
Nomos: While you initially could not afford a Swiss made watch in art school, you are now a successful Bahaus-style architect. You have a membership to your local modern art museum. While you prefer espresso, you drink drip from a vintage Braun coffee maker. Apple “Keynote Days” are like Christmas in June.
Oris: You are frequently found on watch forums, starting, “Why buy an Omega when you can get virtually the same quality for half the cost?” You think the Sixty Five is exactly what your grandfather would’ve worn - if he was cooler, and not a rural school teacher from Iowa. You are secretly trying to save for a Rolex Sub, but need the cash for your PADI training.
Omega: You are intimately familiar with all 12 Apollo missions. You eagerly anticipate the next James Bond film. You refer to your Seamaster as “the thinking man’s Sub, with a better movement”. Bonus points if you know who George Daniels is.
Orient: You are a senior in high school. You love your Bambino, but as you know watches, you don’t claim it’s equivalent to something more expensive. You dream of winning the lottery. You are pure.
Panerai: You frequently exclaim, “What’s the point of wearing a watch if no one sees it?” You live in California, and exclusively wear short sleeves. You are unusually familiar with the Italian Navy’s WWII operations, glossing over the period 1940-1943.
Parnis: You desire a replica Daytona, but your country’s customs force is extremely efficient at confiscating goods that violate trademarks.
Patek Phillipe - Type 1: You took off from work to watch the Henry Graves Super Complication auction livestream. You think the Nautilus is overvalued, preferring the khaki green Aquanaut instead. You are possibly John Mayer, but if not, you hope one day to actually own your own Patek.
Patek Phillipe - Type 2: You are a Russian oligarch. You assert that a hacking seconds “damages the movement”. Though you’ll never say so openly, you are secretly jealous of the finishing on a Lange. You feel reassured when you see one of those “For the next generation” ads.
Philippe Dufour/Laurent Ferrier/F.P. Journe: You are a Russian oligarch, but with exquisite taste.
Piaget: You claim that the Calatrava and Patrimony "smell of old man". You frequently end arguments with "yeah, but...thinnest movement in the world." You cannot actually afford a Calatrava or Patrimony.
Richard Mille: If you weren’t an American billionaire, you’d probably be buying an Invicta - with the logos removed, you surely couldn’t tell the difference. You make sure to wear your watch when interviewed by Fortune, with the sleeves of your silk Dolce & Gabana shirt rolled up.
Rolex - Sub (Ha!) Type A: ROLEX ROLEX ROLEX. YOU CAN’T BUY ANYTHING BUT A ROLEX IT’S THE ONLY THING WITH RESALE VALUE. HAVE YOU SEEN MY TWO-TONE SUB WITH THE CYCLOPS? I LIKE IT ‘CAUSE IT HAS WRIST PRESENCE.
Rolex - Sub Type B: You frequently re-watch all Sean Connery Bond films, asserting that Daniel Craig is not a “real” Bond. You know the difference between the 1016 Caliber 1560 and 1016 Caliber 1570. You believe steel can stretch with minimal effort. You prefer watches with rusted dials and no date. As you frequently speak full sentences consisting solely of reference numbers, it is assumed by passerby that you work for a secretive government agency.
Rolex - Sub Type C: You are a successful Italian-American contractor. You wear a two-tone Datejust - your only watch - which never leaves your wrist. On vacation at the resort in Cabo, you make sure your wrist is angled properly so the waiter can see it when taking your order.
Rolex - Sub Type D: When you found out your wife was pregnant, you rushed to purchase a "birth year" Sub. Your son will not get to wear it until you are dead.
Seiko: You are starting college this Fall. You spend most days on watch forums, hoping to find newbies asking for help so that you can steer them your way. You think the Seiko 5 is the best value per dollar in horology. Deep down, you know that if you ever won the lottery, you’d trash them all for a stable of platinum Langes.
Shinola: You are a Clinton, or an oddly proud Detroit native. You think the “Made in the USA” controversy was a hit job egged on by Hodinkee. You have average sized wrists, but think they are larger than they really are. You have a weakness for wire lugs.
Sinn: You are subscribed to the WatchBuys newsletter. You cannot afford an IWC. You post numerous photos of your Sinn 356 Flieger, in a vain attempt to reassure yourself that the acrylic crystal was the right choice.
Squale: You cannot afford a Rolex Submariner.
Steinhart: You could not afford a Rolex or IWC. While you truly enjoy wearing your Hulk Sub homage, deep-down, you question where the line is between imitation and theft.
Stowa: You enjoy having an altimeter strapped to your wrist, but cannot afford an IWC. You would love to mention its WWII history, but are unsure how to do so without appearing insensitive.
Swatch: You are a child in elementary school, or a successful, established artist. You love color. You have a watch collection, but they are all Swatches. You wish you could buy another one of the Irony whose crystal cracked when you dropped it on your kitchen floor.
Tag Heuer: Your first “real” watch was a Link, which you initially saw in the pages of Golf Digest/Tennis Magazine. For the longest time, you had a crush on Maria Sharapova. The chip on your shoulder is slightly lessened when you see photos of vintage Carreras online.
Timex: You are a senior citizen, or an aspiring US presidential candidate. In either case, your grandson is suddenly asking to borrow your watch.
Tissot: You just got your first job out of college, but it pays less than the Longines fellow. You appreciate either classic or ridiculously bold design. After a long career, you will one day own a Rolex.
Tudor: You assert that the Black Bay 58 is what Rolex “used to be”. You take pride in the quality of the bezel on your Pelagos. You either never will admit, or say all the time, that you wish you had a Rolex.
Ulysse Nardin: What exactly do you think you are, some kind of enthusiast?
Vacheron Constantin: You think a Calatrava is an ugly duckling compared to the all-encompassing beauty of a Patrimony. You refer to the period from 1987 - 1996 as “the Dark Times”. You wish resale value were higher, but blame Patek fanboys.
Various Microbrands: You are subscribed to the “Affordable Watches” forum on WatchUSeek. You have a Google Alert on Kickstarter so you don’t miss the latest limited release. You are saving for a vintage Rolex, which increasingly appears out of reach. You are filled with a mixture of delight and despair when someone asks, "is that a Rolex?" of your Mk II Nassua. You have a love/hate relationship with Jason Lim of Halios.
Various Vintage: You are Fred Savage. You think anything over 36mm is garish. While you wear your vintage Omega (original dial, of course) all the time, you have been known to slip on your modern Rolex Sub for the beach. You spend your weekends at estate sales, dreaming of coming across an unrecognized Patek for $150, which you bargain down to a clean $100.
Vostok: You are a value-oriented teen gamer, or an elderly Russian pensioner. You have 9 inch wrists.
Zenith: You make half-hour long YouTube videos consisting of you chanting into the camera, “El Primero. El Primero. First Automatic. El Primero.“ You scoff at the JLC 751A as a rushed copy. Deep down, you believe the world is unjust, and fear your brand will never be properly recognized.
Zodiac/Doxa: You are a certified Master Scuba Diver Trainer. You smile indulgently at your wealthy tourist clients, who have Submariners and Fifty Fathoms on their wrist. After you've been tipped, you love nothing better than to hand over your SeaWolf/Shark for inspection, casually stating "This baby's been down to 250 feet, no problems. How about yours?"