we welcome brands that buy back their history”

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koimaster (Online)
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we welcome brands that buy back their history”

Post by koimaster » August 22nd 2018, 3:46pm

What is the state of the American pre-owned market today?

First of all, in America, I see no negative association with pre-owned timepieces. The motivations of the buyers are diverse. Many people do like to obtain bargains, so they are attracted to the possibility of reduced prices compared with new models. Besides these financial motivations that explain the attractiveness at the entry level, we find, especially among people aged 30- 60, a real passion for collectible watches.

Pre-owned timepieces indeed enjoy an interest that has never been seen before, particularly in the United States. Why?

There has long been a US community of vintage collectors but it remained a small group. The shift began happening approximately 25 years ago with the rise of the internet. Information was limited until then. The internet became a tool for learning about watches, contributing to the growth of vintage.

The era of social media has been “inflection point number two”, as well as blogs like Hodinkee, which have become influential among people passionate about watches. Instagram especially is one of the most powerful communication tools for the collectible watch community. We estimate the pre-owned market to be worth around 2 billion dollars today, although it is difficult to gather exact figures.

https://www.europastar.com/time-busines ... their.html


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