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On my first day at the new job, the editor-in-chief, a wise Irishman named George Holmes, told me “You are going to cover watches.” JCK was a trade magazine whose audience consisted of jewelry industry professionals, primarily retail jewelers and their buyers. Watches was one of the magazine’s major beats, along with diamonds and colored gemstones.
I drove home from work that day depressed. Watches? Really? What can you possibly write about watches once a month?
Turns out it wasn’t hard at all. In 1977, the watch world was at war. The Swiss, the Japanese, the Chinese (Hong Kong and Taiwan then), and the Americans were engaged in a furious battle we know as the Quartz Watch Revolution. (In Switzerland, it’s still called the Quartz Crisis.) Within days of starting to cover the watch industry, I was hooked. This beat had everything: a 500-year-old consumer product that was an object of both art and science, a global market, national industries in the throes of technological change, high stakes and high drama, with a cast of remarkable characters fighting ferociously on the marketing and technology fronts. To paraphrase the great Wordsworth, writing about another revolution, “Bliss was it in that dawn to be alive / But to be a young watch reporter was very heaven!”
It has been my great fortune over four decades to have had a front-row seat at the making of the modern watch world. As I see it, today’s watch world was created by a series of four revolutions that, each in its turn, roiled the industry, creating not just fascinating new watches, but new categories of watches, as well as new watch consumers, brands, companies and groups.
Those revolutions are the Quartz Watch Revolution of the 1970s, the Fashion Watch Revolution of the 1980s, the Mechanical Renaissance of the 1990s, and today’s Smartwatch Revolution.
https://www.hodinkee.com/articles/four- ... troduction
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."