Baselworld 2018 Will Be 50% Smaller!

Baselworld 2018 Will Be 50% Smaller!

Postby koimaster » November 9th 2017, 8:45am

Breaking News: Baselworld 2018 Will Be 50% Smaller! Half The Exhibitors Gone And 3+ Halls Closed

by Elizabeth Doerr

In 2015 Baselworld’s many spacious halls held 1,500 exhibiting brands.

Baselworld’s management did not release exhibitor statistics for 2016 and 2017.

According to an announcement released today, the upcoming 2018 edition of the show will have only 600 to 700 exhibitors with precise numbers to be released in February 2018 along with the official catalogue.

Three and a half halls are due to be closed for the 2018 edition: Hall 1.2, Hall 4, Hall 5, and half of Hall 2.

Baselworld has been the world’s leading watch fair for 100 years (see 1917-2017: A Brief Retrospective Of 100 Years Of Baselworld) – and in that century it has played witness to the many phases that watchmaking has gone through.

In my opinion, it really has been the one thing steadfastly centered in the industry; a lot like death and taxes, Baselworld has been excruciatingly hard to get around – a position, one might argue, that the fair management has taken advantage of in recent years, perhaps even to the detriment of the industry.

More below -

http://quillandpad.com/2017/11/09/break ... ls-closed/


Dear Mr. *******

In less than five months, Baselworld, the world's leading show for watches and jewellery, will once again unite the most important brands, buyers and media representatives for the industry's major annual event. The watchmaking flagship brands are present at Baselworld 2018 as are the industry leaders in jewellery and gemstones - many of them represented exclusively and with numerous innovations. The Swiss watch brands exhibiting at Baselworld account for the vast majority of Swiss watch exports, both in value and volume.
QUALITY AND DIVERSITY

Baselworld remains faithful to its strategy of quality and diversity. However, the watch and jewellery market is undergoing a period of profound change, first and foremost through the increasing consolidation of the market in terms of production and marketing, but also through the challenges and opportunities of digital technology. Responding to this development, Baselworld 2018 presents itself in a denser and more concentrated form in several respects. The duration of the show will be shortened by two days and will run for six days. The number of exhibiting companies will be between 600 and 700.

Baselworld has decided to maintain its outstanding quality for the next edition. The show does not rely on quantity, but will remain the leading event for premier global brands. And this in all segments.
ADAPTATION TO INDUSTRY NEEDS

The Baselworld 2018 concept was developed in close cooperation with the most important exhibitors. Karl-Friedrich Scheufele, Co-President of Chopard, emphasises that, "Baselworld 2018 will be more coherent and more concentrated. I look forward to participating in 2018, and I think Baselworld's management has made the right decision to initiate change." Eric Bertrand, President of the Baselworld Exhibitors' Committee, adds: "I believe that these are the first steps in a very forward-looking direction," and François Thiébaud, President of the Swiss Exhibitors' Committee notes that, "All these measures are positive for Swiss exhibitors. We now focus on the essence of what constitutes our industry."

FUTURE-ORIENTED CONCEPT

Baselworld 2018 will be the first step in a new, forward-looking concept. In order to continue to meet the industry's needs, all efforts to develop the traditional trade show into an expanded marketing and communication platform will be pursued. From 2018, new forms of real-time digital communication will be offered. At the same time, conceptual approaches for future editions are already being developed.

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Re: Baselworld 2018 Will Be 50% Smaller!

Postby TemerityB » November 9th 2017, 11:18am

Damn. No Hush Puppies or Invicta, I'd reckon.
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Re: Baselworld 2018 Will Be 50% Smaller!

Postby Pubbie » November 9th 2017, 4:18pm

Ah, but what about the size of the egos? Those only go one way. The hubris will be "aaaah but this year isss so much more essklusive", and watch people will rub themselves furiously inside their pants.
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Re: Baselworld 2018 Will Be 50% Smaller!

Postby boscoe » November 11th 2017, 6:40pm

Invicta has bought up all the marginal brands and moved production to North Korea
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