The Vero VS-SS - Portland, Oregon

Watch brands with roots in North America

The Vero VS-SS - Portland, Oregon

Postby koimaster » July 11th 2017, 4:51pm

Lately, the “where” of a watch has, in some cases, become almost as important as the “what.” The origins of components, the names of designers, and the ZIP codes of assembly workshops are as much a part of the conversation as are the hours of power reserve and the diameter of a case. Witness the recent Shinola “Built in Detroit” ruling or Moser’s “Make Swiss Made Great Again” campaign, for example. What price do we put on honesty? Is a watch the sum of its parts? Are we willing to pay a little extra for a mostly American-made watch? These are all questions that come to mind when assessing the Vero VS-SS.

Vero is a small company based in Portland, Oregon. Started by a pair of watch enthusiast friends, Chris Boudreaux and Danny Recordon, the company frankly wasn’t even on my radar until they offered to send one of their watches to review. I was skeptical, given the sheer number of hit-and-miss micro brands out there, but I kept an open mind. Something that both gave me pause and also intrigued me, was the price of the watch they sent, the VS-SS. This simple time-only watch sells for $2,900. That’s pre-owned Tudor or modern Speedmaster territory, a nice Oris and a lot of cool collectible vintage watches can be had for that money as well. It’s $1,000 more than the high-quality Sandford I reviewed last year from that other small American brand, Oak & Oscar. So let’s see what you get for that money.




https://www.hodinkee.com/articles/vero- ... e-question


https://vero-watch.com/
Image

1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
User avatar
koimaster
Administrator/Founder
 
Posts: 32290
Joined: December 16th 2009, 11:00pm
Location: Oregon

Re: The Vero VS-SS - Portland, Oregon

Postby bedlam » July 11th 2017, 5:00pm

Really interesting watch...and certainly its way more likely I'd put money here than on cheap chinese crap that has the spirit of Detroit waved over it.
"If I could put a finger on the moment we genuinely fucked ourselves, it was the moment we decided that data was something you could use words like believe or disbelieve around...

The Water Knife

Paolo Bacigalupi
User avatar
bedlam
Master of Time
 
Posts: 7022
Joined: November 12th 2011, 11:00pm
Location: Fremantle, Australia (GMT +8)

Re: The Vero VS-SS - Portland, Oregon

Postby jaw » July 11th 2017, 5:07pm

I think Kelly (RedBarPDX founder) is affiliated with this watch.
User avatar
jaw
Watchlord WIS
 
Posts: 5156
Joined: July 22nd 2010, 10:00pm

Re: The Vero VS-SS - Portland, Oregon

Postby koimaster » July 11th 2017, 7:07pm

jaw wrote:I think Kelly (RedBarPDX founder) is affiliated with this watch.



Not sure but i will be setting up a meeting with him inthe next couple of weeks and take him up on his offer to review it.
Image

1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
User avatar
koimaster
Administrator/Founder
 
Posts: 32290
Joined: December 16th 2009, 11:00pm
Location: Oregon

Re: The Vero VS-SS - Portland, Oregon

Postby jaw » July 11th 2017, 7:14pm

koimaster wrote:
jaw wrote:I think Kelly (RedBarPDX founder) is affiliated with this watch.



Not sure but i will be setting up a meeting with him inthe next couple of weeks and take him up on his offer to review it.


I'm certain it's his endeavor now. You'll probably see one live tomorrow.
He uses these events to (tastefully) feed his repair/sales business.
User avatar
jaw
Watchlord WIS
 
Posts: 5156
Joined: July 22nd 2010, 10:00pm

Re: The Vero VS-SS - Portland, Oregon

Postby biglove » July 11th 2017, 8:16pm

For that price, from an unknown brand, it had better be amazing.
"Adults are obsolete children."-Dr. Seuss
Image
User avatar
biglove
Watchlord WIS
 
Posts: 10343
Joined: October 27th 2013, 9:18am
Location: Deep South

Re: The Vero VS-SS - Portland, Oregon

Postby svaglic » July 12th 2017, 6:18am

The hodinkee article was good, it peaked my curiosity and I clicked on the Vero site to check their watches out. There is only this one at the present, but I am looking forward to seeing other offerings from them.
Usually I appreciate tattoos, but the one on the arm displaying this watch, on the Vero site, threw me. Was it a prison tattoo? A scratch tattoo done out of boredom? Once I saw it, I couldn't focus on the watches anymore.
The truth is the truth, even if no one believes it. A lie is a lie, even if everyone believes it. Unknown
User avatar
svaglic
ASSHAT & Master of Time
 
Posts: 3718
Joined: November 30th 2010, 11:00pm

Re: The Vero VS-SS - Portland, Oregon

Postby Falstaff » July 12th 2017, 7:02am

svaglic wrote:The hodinkee article was good, it peaked my curiosity and I clicked on the Vero site to check their watches out. There is only this one at the present, but I am looking forward to seeing other offerings from them.
Usually I appreciate tattoos, but the one on the arm displaying this watch, on the Vero site, threw me. Was it a prison tattoo? A scratch tattoo done out of boredom? Once I saw it, I couldn't focus on the watches anymore.



Noticed that myself. Since it's a Pacific Northwest brand, I figured those were tall pines. Hipster chic, nonetheless.
"Come and take them!"
User avatar
Falstaff
Watchlord WIS
 
Posts: 6479
Joined: August 31st 2010, 10:00pm

Re: The Vero VS-SS - Portland, Oregon

Postby koimaster » July 12th 2017, 8:39am

They were indeed pine trees, hopefully without the bark beetles :lol:
Image

1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
User avatar
koimaster
Administrator/Founder
 
Posts: 32290
Joined: December 16th 2009, 11:00pm
Location: Oregon


Return to North American Roots

Who is online

Users browsing this forum: No registered users and 1 guest